Business Communications: The Balance Between Conquering the Customer and Complying with the Law

In the tourism sector, promotional campaigns are the driving force of the season. A newsletter with the best offers, a WhatsApp message to the loyal customer or a call to introduce a new destination... common actions, yes. But also personal data processing subject to strict regulation.

The Spanish Data Protection Agency insists: sending commercial communications is not just a matter of marketing, but of legal compliance. Every email, message or call must be based on a valid legal basis and respect the right of recipients not to receive unwanted advertising.

El express consent or, in very specific cases, the legitimate interest It's the Only legal keys to open the door of commercial communication. Apart from those assumptions, the treatment is considered illegal and may result in penalties for violations of data protection regulations.

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Have you ever stopped to think about...?

If you could demonstrate how and when you obtained the consent of your subscribers or customers to receive your commercial communications.

If in all your shipments you include a simple and visible way so that the user can unsubscribe whenever they want.

If you check the Robinson List before contacting potential new customers.

If you have clearly defined the boundaries between your own promotional campaigns and those of your collaborators or companies in the same group.

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Communication with your customers is essential, but so is it maintain your trust and comply with the law.

In TOURISM & LAW we help you review your marketing practices, adapt your databases and ensure that your communications are as legally safe as they are commercially effective.

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